Hoteliers must assume the obligation to offer a product permanently above expectations, as part of an unwritten law. It is imperative to come up with fresh ideas, to surprise the guests and to bring them back. In order to succeed, it must consider a constantly sustained investment plan, with a focus on new elements, which will bring added value both from the perspective of the image and from the services offered. In order to maintain an optimum level of quality and to maintain the standards, it is ideal that a major investment in modernization be made within a maximum of 7 years. A Hotel Manager identifies with the hotel brand 100%, represents it 24 hours a day. He is the image of that hotel, so his reputation is essential. He must be respectable, remain impartial and be extremely balanced. Its reputation and good communication with the market will decisively influence the continuity in the good functioning of the hotel, the performance of the team and the positive evolution of the business.