FORO International Forum for Reputation in Hospitality

The first edition of FORO brought together over 230 guests from 11 countries: awarded hotel managers, Michelin stars chefs, leaders of hospitality industry worldwide, with a keynote speech about Etiquette delivered by one of the best butlers.

​Our Speakers & Partners

Peter Ducker FIH

Chief Executive, Institute of Hospitality, UK

The Institute of Hospitality promotes from over 75 years the excellence, the professionalism and the quality standards in the hospitality industry. The Institute brings together managers from more than 100 countries. Peter Ducker is the Chief Executive of The Institute of Hospitality.

Chef Thomas Bühner

Owner, La Vie Restaurant, Osnabrück: 3* Michelin + 19 points Gault&Millau

Thomas Bühner is one of the most awarded and appreciated German Chefs for over 20 years and one of the 10 Chefs awarded with 3 Michelin stars. His Restaurant La Vie from Osnabrück received 3 Michelin stars and 19 points Gault&Millau. Thomas Bühner was ‘Chef of the Year’ by Gault&Millau, ‘Grand Chef’ with Relais & Chateaux, and La Vie is member of ‘Les Grandes Tables du Monde’ starting 2010.

Renata Martinčič

General Director, Tourism Directorate, Ministry of Economic Development and Technology, Slovenia

„Slovenia Green” National Branding Campaign, coordinated by Renata Martinčič, won the National Geographic World Legacy Destination Leadership Award in 2017 for Slovenia.  In 2017, Renata Martinčič represented Slovenia at the Global Tourism Economy Forum.

Vincent Vermeulen

Managing Director, School for Butlers and Hospitality, Belgium

The School for Butlers founded by Vincent Vermeulen is one of the most appreciated from Europe. Vincent Vermeulen is already the fourth generation of a family that has dedicated its life to working in the hospitality.  After managing Michelin star restaurants and collaborating with luxury hotels around the world, he founded the school driven by the need of high level service in the hospitality industry.

Bozkurt Atabek

General Manager, Mövenpick 5* Hotel Istanbul, Turkey

Mövenpick Hotel Istanbul is Europe’s Leading Business Hotel in World Travel Awards 2017, one of the most important awards in the hospitality industry. The 5* Hotel Mövenpick is located in the heart of the city of Istanbul. Bozkurt Atabek is an international hospitality professional with over 25 years of experience in the hospitality industry.

Arch. Peter Ippolito

Architect, Managing Partner, Ippolito Fleitz Group, Stuttgart, Germany

He was the first German interior designer to be admitted to Interior Design magazine’s prestigious ›Hall of Fame‹. His multidisciplinary design studio received over 260 international awards for interiors: 2017 Best of Year Awards – Interior Design Magazine Winner Casual Dining, Red Dot Design Award, INsider Award, German Design Award Interior Architecture, Iconic Awards etc.

Ben Boury

Restaurant Manager, Boury Restaurant: 2* Michelin, Roeselare, Belgium

Receiving 2 Michelin Stars shortly after opening, the Boury Restaurant had a fast evolution on the european gastronomy stage. It is a family business, which Ben is leading with his brother Tim – ‘Chef of the Year’ by Gault&Millau – and with his sister-in-law Inge Waeles. A young and ambitious team. The principle of the family Boury: “no compromise on quality”.

Alon Baranowitz

Founding Partner – ‎BARANOWIZ + KRONENBERG, Israel

Recently, his Architecture Office was awarded the Best International Design Studio at the Build Awards 2018, and the Pastel restaurant, designed by them, was a global winner in the Luxury Luxury Design / Architecture category at the World Luxury Restaurant Awards 2017. The BARANOWITZ + KRONENBERG also includes projects such as: W Amsterdam Hotel, the Sir Joan Hotel in Ibiza, The Duchess Restaurant, W Away Spa, Topolopompo, Mad Fox Night Club.

Hector Restrepo Calvo

Architect, Founding Member, Heres Arquitectura, Spain

Soho House Barcelona received four awards at the Vision Style Awards 2018,  from the best-known hotel industry experts: ‘Dreamiest Bedroom’, ‘Europe’s Best Dressed Bed’, ‘Most Sumptuous Spa’ and ‘Style Winner of the Year’.

Carmen Tănase

Architect, Founder, Enterprise Architecture & Design, Romania

Carmen Tănase is the coordinator of the Hilton Garden Inn, a project which was signed by the architects team Enterprise Architecture & Design. The hotel was recently opened in Bucharest’s Old Town by Hilton Hotel Group. Currently, the architects bureau is running another project for the same hotel chain, in Budapest.

Maryna Leo

General Manager, 11 Mirrors Design Hotel, Ukraine

Maryna Leo is the general manager of Senator Hotels and Apartments (the first and most important hotel chain in Ukraine) and the 11 Mirrors Design Hotel (the first award-winning design hotel in Eastern Europe, named Ukraine’s Leading Boutique Hotel at the World Travel Awards 2017). 11 Mirrors Design Hotel – inspired by Wladimir Klitschko.

Eliza Yokina

Senior Partner, Cumulus, Romania

Architect and interior designer, she will briefly present the Cumulus iconic projects as well as some Horeca projects from the perspective of its design and impact on Horeca projects.

Ivona Amariței

Senior Partner, Cumulus, Romania

She is coordinator architect of the Courtyard by Marriott project, the first of its brand in Bucharest, a partner in the Cumulus Architecture team. The MCY Hotel is in progress, Cumulus Architecture currently running 4 Marriott and Hilton Marriott Hotel projects, all 4 projects being developed on the BIM platform.

Stephane Barbazan

Tourism & Hospitality Chief Operations Officer at Alexandrion Group

Stephane Barbazan he coordinates the 4 * Hotel New Montana in Sinaia, Romania. He is an international hospitality professional with 25 years of experience across the world in 4 and 5* hotels management including Romania, France, Cuba, USA and China. Now he has returned to Romania to help redefine the New Montana Hotel as a benchmark of excellence in tourism, but also to refine the concept of hospitality in Romania, a country that he fell in love with.

Raluca Hrițcu

Co-CEO, Gault&Millau Romania

Raluca HRIȚCU is the co-CEO of Gault&Millau Romania since September 2017, together with Ștefan Mortici. In this respect, she is coordinating the marketing and HR components of the company, as well as managing the community of chefs and restaurant owners that have been included in the Gault&Millau guide. Gault&Millau is the first international culinary guide that enters the Romanian market.

Marius Olteanu

Specification Team Leader, Etex Building Performance

Marius Olteanu, coordinates the technical department of specifications within the Etex Building Performance company, being a construction engineer with a predominant experience in the domain of designing the exterior envelope of the buildings.

Panagiotis Repanas

Marketing Manager, ALUMIL ROM INDUSTRY

For the last 6 years he was responsible for globalizing the activities of INTERNO DOORS by ALUMIL, acting as product and Export Manager and establishing a high-end distribution network in numerous countries around the globe.

Lorand Pavai

CTO & Head of Regional Development – Calirom

Lorand is the person responsible for the technical development of the company and also facilitates its international growth, by generating and working with external dealers and partners. 

Andrei Severin

Export Manager, Calirom

As founder and CEO of Hotel Magazin/CAHM group, Severin Andrei can praise himself with competitive cosmetics in terms of quality, all being EU certified and constantly updated, reasons for which they are currently exported in over 24 inside and outside Europe countries, being market leader in Romania.

Cătălin Călinoiu

Sales and Development Director, CEZ Vânzare

“We look closely at industry trends from areas such as HoReCa or bakery, and we see that the predominant trends this year are about reducing the electricity and gas utility costs. Our offers directly support the competitiveness of the entrepreneurs, in an extremely demanding market, delivering efficiency plans required for their needs.”

Liviu Gavrilă

Energy Services Manager Department, CEZ România

With more than 10 years experience in Energy Services area (with projects from renewable energy to energy efficiency ) & benefiting from support from CEZ ESCO International, Liviu Gavrilă is leading a highly specialised team able to respond to all types of request on energy topics from different types of businesses, including HoReCa.

Konstantinos Paschalidis

Managing Partner, HotelBrain, Greece

HotelBrain is the leading regional hotel management firm with a proven track record of nearly two decades. HotelBrain was awarded for three consecutive years as the most important European hotel management company, the most recent award being Greece’s Leading Hotel Management Company 2017 at the World Travel Awards.

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​Projects

HotelBrain

📍 Greece

HotelBrain was awarded for three consecutive years as the most important European hotel management company, the most recent award being Greeces Leading Hotel Management Company 2017 at the World Travel Awards.

New Montana Hotel & Spa

📍 Romania

New Hotel Montana  is part of Alexandrion Group, owned by Nawaf Salameh. The 4* hotel is located in the middle of Sinaia, a small but beautiful mountain ski resort in Romania.  The New Montana Hotel  has 175 rooms thet offer speactacular views of the Carpathian Mountains.

Boury Restaurant 2* Michelin

📍 Belgium

Receiving 2 Michelin Stars shortly after opening, the Boury Restaurant had a fast evolution on the european gastronomy stage. It is a family business, with Ben is leading with his brother Tim and his sister-in-law Inge Waeles. A young and ambitious team.

La Vie Restaurant 3* Michelin

📍 Germany

Restaurant La Vie from Osnabruck received 3* Michelin and 19 points Gault&Millau. Thomas Buhner was Chef of the Year By Gault&Millau, Grand Chef with Relais&Chateaux, and La Vie is member of Les Grandes Tables du Monde starting 2010.

Movenpick 5* Hotel

📍 Turkey

Movenpick Hotel Istanbul is Europe s Leading Business Hotel in World Travel Awards 2017, one of the most important awards in the hospitality industry. The 5* hotel is located in the heart of the city of Istanbul.

11 Mirrors Design Hotel

📍 Ukraine

11 Mirrors Design Hotel – the first award-winning design hotel in Eastern Europe, named Ukraine s Leading Boutique Hotel at the World Travel Awards 2017. 

Hiltton Garden Inn Bucharest

📍 Romania

Hilton Garden Inn is a project which was signed by the architects team Enterprise Architecture & Design. The hotel was recently openend in Bucharest s Old Town by Hilton Hotel Group.

Soho House Barcelona

📍 Spain

Soho House Barcelona received four awards at the Vision Style Awards 2018, from the best-known hotel industry experts: ”Dreamiest Bedroom”, ”Most Sumptuous Spa”, ”Style Winner of the Year”.

Courtyard by Marriott

📍 Romania

The Courtyard by Marriott Hotel is in progress, Cumulus Architecture currently running 4 Marriott and Hilton Hotel projects, all 4 projects being developed on the BIM platform.

Pastel Restaurant

📍 Israel

Pastel Restaurant, designed by BARANOWITZ + KRONENBERG, was a global winner in the Luxury Interior Design / Architecture category at the World Luxury Restaurant Awards 2017.

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Testimonials

Chef Ștefan Popescu

Executive Chef, Pullman Bucharest World Trade Center

Diana Popescu

General Manager, Hotel Epoque 5*, Bucharest

Chef Alex Petricean

Head Chef, Restaurant Maize Farm to table, Bucharest

Daniel Ben-Yehuda

General Manager, Sheraton Bucharest Hotel 5*, Bucharest

Oana Voicu

Manager, Peștera Hotel, Moroeni

Johnny Șușală

Managing Partner, Rare Foods Services, Bucharest

Anca Thompson

General Manager, Hotel Cherica 4*, Constanta

Arch. Irina Radu

Architect & Founder, iDecorate, Bucharest

 
 
 

Armand-Liviu Ghenciu

General Manager, Hotel Restaurant Stejarul 4*, Timiș

Arch. Georgiana Albița

Partner, COLOR Inside, București

Carmina Gal

General Manager, Ana Hotels Poiana Brașov 4*, Poiana Brașov

Anca Chirilă

Executive Manager, Phoenicia Suites 4*, Bucharest

Ciprian Faraon

Managing Director, NOBLESSE Boutique Hotel 5*, Sibiu

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Anca Thompson

General Manager, Hotel Cherica 4*, Constanta

FORO Guest 

The atmosphere that prevails in the reception, from the first step that the guest takes in our hotel is undoubtedly determined to a great extent by the hotel leader. From the outfit, the kindness and the smile of the staff that welcomes the guests to the smallest cleaning details, all represent standards that must be monitored daily and which will influence the reviews of those who pass our threshold. All this is achieved only by a very active presence of the manager in the relations with the guests and with the members of his team. It is indeed an effort of a well-rounded team that understands its purpose and is highly motivated to achieve well-established goals in advance. Each “player” has its role, and the manager’s task is to make each individual understand how important everyone’s contribution is in gaining unforgettable experiences for those who invest to come to us. My challenge for each manager is to interact as much as possible with his guests, to find out directly the satisfaction of tourists, and especially to have the opportunity to intervene promptly and safely, rectifying situations that could influence negative reviews. later.

Diana Popescu

General Manager, Hotel Epoque 5*, Bucharest

FORO Guest 

The online and offline reputation of a property transcends the degree of notoriety of the place or the brand, it represents the most faithful indicator of the degree of satisfaction of the guests, at the same time measuring the perception of all audiences on the performance of the hotel. In the case of a boutique hotel, such as Epoque, which is defined by the quality and degree of personalization of the services, the brand communication and the direct and real communication with the guests and with our partners is part of the daily activity. I always involve myself personally in the dialogue with Epoque guests, whether it is to monitor and respond to online reviews, or to various requests regarding services and events that take place in us. In terms of quality of services, this represents not only the number one priority, but also the main differentiator and identity of each property.

Chef Alex Petricean

Head Chef, Restaurant Maize Farm to table, Bucharest

FORO Guest 

I would say that the utility and the equipment of the space are capital in a restaurant. The quality of services is directly proportional to the investment in human resources, because people are the service providers in a restaurant. The profession of Chef in Romania has to remove the negative reputation that this considered profession of unskilled people had before realizing that being a Chef means much more than knowing how to cook. The reputation of the Chief in Romania is still at the beginning and from now on it will be important what will happen. For me, reputation is built on principles supported by a philosophy and a mentality. You cannot build your reputation by supporting something you do not believe in or characterize.

Daniel Ben-Yehuda

General Manager, Sheraton Bucharest Hotel 5*, Bucharest

FORO Guest 

Hoteliers must assume the obligation to offer a product permanently above expectations, as part of an unwritten law. It is imperative to come up with fresh ideas, to surprise the guests and to bring them back. In order to succeed, it must consider a constantly sustained investment plan, with a focus on new elements, which will bring added value both from the perspective of the image and from the services offered. In order to maintain an optimum level of quality and to maintain the standards, it is ideal that a major investment in modernization be made within a maximum of 7 years. A Hotel Manager identifies with the hotel brand 100%, represents it 24 hours a day. He is the image of that hotel, so his reputation is essential. He must be respectable, remain impartial and be extremely balanced. Its reputation and good communication with the market will decisively influence the continuity in the good functioning of the hotel, the performance of the team and the positive evolution of the business.

Oana Voicu

Manager, Peștera Hotel, Moroeni

FORO Guest 

The quality of the services represents a competitive advantage, which makes the difference between a mediocre experience and one that you will want to relive. People no longer want only standard equipment, and the quality to be considered exceeds material aspects, leading to courtesy, behaviors, flexibility. In the hospitality industry the staff cannot be replaced entirely by robots. Even if investments are initially large, they should be a priority and the benefits will be seen in the long run. Quality becomes a marketing tool, through which the image of the company can be improved. Image is extremely important and at the same time difficult to maintain especially now that everything is happening in the online environment, in real time. Reputation determines success, therefore it must be built without compromises, without giving up values. People will trust the hotels with unwavering reputation and will appreciate the dedication and quality services.

Johnny Șușală

Managing Partner, Rare Foods Services, Bucharest

FORO Guest 

First of all, if a restaurant is built from scratch, from my point of view, the chef should also attend with the architect, because he knows very well the organization and the technological flow. Secondly, my recommendation is that investments be made in new equipment, as they give long-term returns. Reputation management from my point of view has three aspects, which, in fact, we all know: evolution, evaluation, execution. Without these you cannot have a professional performance as a Chef.

I want to attend

Jens Jakob Gustmann

Philips Health Systems Sales Leader CEE

Master Partner ROHO

 

“Philips’ mission is to improve people’s lives through meaningful innovations across what we call the “health continuum”. The vision of ROHO is similar to ours, and we are delighted to be the Master Partner of this event.

I want to Become a Partner

Chef Ștefan Popescu

Executive Chef, Pullman Bucharest World Trade Center

FORO Guest 

A restaurant is itself a complex investment. One of the current problems in this field is the quality of services, which is why it is imperative to invest in this direction. A restaurant can remain “top” only by maintaining quality – that is why this concept must be understood in detail. Competition is growing in all sectors and the best way to distinguish yourself from others is the reputation you build. The decision to use reputation as a career building tool differs from one sector to another and depends on the professional objective. However, being a professional with visibility becomes an increasingly necessary means of career development.

Bogdan Arsene

General Manager, Best Western Stil Hotel 4*, Bucharest

FORO Guest

The policy of the Best Western Stil hotel has a very important component of customer service. We care about our guests and are very attentive to the feedback they send us through various forms (directly at the hotel reception, in direct meetings with our staff, through the hotel feedback forms, through the pages of TripAdvisor, Booking, Facebook etc.). Feedback from our guests helps us to maintain the level of services and facilities we offer to a certain standard and to make improvements. In the last 2 years we have made significant investments in this regard.

Vlad Bontaș

Manager, AGROVOC, Galați, +5500 ha

Guest Farmer

First and foremost, I want to thank you for your invitation and to congratulate you on the organization of the Forum, which was very well structured, both in terms of the guests, as well as of the topics addressed. It was a day full of – we hope – useful information; when the breaks allowed it, we made the most of the networking part to become acquainted with other Romanian colleagues and to talk about the problems in our farms and what could be improved.

Ciprian Dogaru

Executive Manager, Hotel Ambient 4*, Brașov

FORO Guest

The quality of the services must be continuously improved, and this is done through regular trainings and last-minute information shared with the relevant departments. Maintenance of hotel spaces is also a priority, as good hotel services cannot compensate for unattended space and vice versa. A mix between the two components is ideal and leads to the success of the customer relationship. A hotel’s reputation is its business card. In the online environment, the grades given by the guests are the mirror of the activity of the hotel, and they can be improved by good management and communication with the client.

Dr. Mircea Cinteză

Șeful Secției Cardiologie 1, Spitalul Universitar de Urgență București

Medic Invitat ROHO

“A fost impresionant interesul pentru Convenția Română a Spitalelor. Un mare număr de participanți au venit la București din întreaga țară. Temele dezbatute sunt importante pentru oricine este implicat în activitatea de management medical.”

Dr. Alina-Bondoc

Director Medical, Medlife Titan, București

Medic Invitat ROHO

”Vă mulțumesc pentru invitatia la ROHO 2017 și mă bucur că am avut prilejul să particip și să ascult profesioniști din managementul medical, atât din România, cât și din străinătate. Consider că un asemenea eveniment pune România pe hartă, ca țară europeană, care oferă servicii de sănătate populației, la standarde de înaltă calitate. Este extrem de important schimbul de experiență și de viziune la nivel de management, pe care îl oferă un eveniment de acest tip, și nu în ultimul rând, posibilitatea de a cunoaște persoane-cheie din acest domeniu și de a lega relații profesionale de durată. Am apreciat în mod deosebit oportunitatea de a crește vizibilitatea sistemului medical privat în fața guvernanților, atât pe plan național, cât și internațional, prin promovarea unor organizații cum ar fi European Union of Private Hospitals (EUHP).”

Petru Șușca

Manager, Spitalul Clinic Județean de Urgență, Cluj

Manager Invitat ROHO

“Convenția Română a Spitalelor se evidențiază în peisajul evenimentelor din România. Reunind profesioniști din domeniul medical, evenimentul devine un prilej de a împărtăși experiență, dar și o ocazie de a interacționa cu oameni cu preocupări similare. Am apreciat alegerea atentă a speakerilor. Cunoștințele acestora sunt de un real folos în munca zilnică și pentru rezolvarea unora dintre problemele cu care ne confruntăm. Calific ediția din 2016 a Convenției Române a Spitalelor drept un eveniment constructiv și de calitate.”

Dr. Elisabeta Raț

Manager, Spitalul Municipal Carei, Satu Mare

Manager Invitat ROHO

”Vă mulțumesc pentru faptul că și în acest an m-ați onorat cu invitația de a participa la acest eveniment. Din prezentările Speakerilor din sănătate, de la noi și din străinătate, am observat că preocuparea deosebită pentru asigurarea calității actului medical și siguranța pacienților câștigă tot mai mult teren în managementul spitalelor publice și private. Cred că, în activitatea zilnică din unitățile sanitare, protocoalele terapeutice și procedurile de lucru implementate, definesc bune practici de eliminare a riscurilor clinice, combaterea infecțiilor asociate asistenței medicale și nu în ultimul rând, o abordare corectă și eficientă a diagnosticării și a tratamentului pacienților.”

Dr. Cristian Radu Jecan

Director Medical, Spitalul „Prof. Dr. Agrippa Ionescu”, București

Medic Invitat ROHO

“Mulțumesc organizatorilor pentru conceptul și formatul evenimentului Convenția Română a Spitalelor ROHO 2017. A fost o onoare și în același timp o experiență remarcabilă să onorez invitația primită. Conferința a oferit un cadru de întâlnire ideal pentru membrii echipelor de management din spitalele românești, prin asigurarea unui cadru propice de schimbare a informațiilor, de împărtășire a problemelor întâlnite în cadrul procesului de management spitalicesc și mai important, a soluțiilor găsite. Participarea specialiștilor și a profesioniștilor din sănătate din alte țări europene în cadrul ROHO, mai ales a celor din zonele învecinate cu România, a asigurat o diseminare largă a unor proiecte și soluții specifice implementate de aceștia, care pot constitui un model și pentru țara noastră.”

Vlad Bontaș

Director, AGROCOV, Galați, +5500 ha
Fermier Invitat
Vreau în primul rând să vă mulțumesc pentru invitația acordată și să vă felicit pentru organizarea Forumului, una foarte bine structurată, atât în baza invitaților, cât și a subiectelor abordate. A fost o zi plină de acumulare de informații, sperăm noi folositoare, iar când ne-au permis pauzele am profitat pe partea de networking cunoscând alți colegi din țară și povestind unii altora cu ce ne lovim în fermele noastre și ce putem îmbunătăți.

Ene Gîrban

Manager, G, AGRO-IND COM, Buzău, +2000 ha
Guest Farmer

The RALF event, which succeeded in uniting large Romanian farmers, was a real success. There were very clear views and at the same time the guests had a remarkable presence. The whole event had a gala outfit.

Proiect: Openville

Timisoara, Romania

IULIUS & ATTERBURY EUROPE

Openville este cel mai mare proiect de tip mixt din vestul României, aflat în plină dezvoltare în centrul Timişoarei, în proximitatea Iulius Mall. Acesta va fi principalul pol de business, retail şi entertainment din regiune şi va fi inaugurat în primăvara anului 2019, odată cu finalizarea primei etape. Openville va reprezenta o destinaţie cosmopolită de lifestyle, care va include: şapte clădiri de birouri, 450 de magazine, un parc de peste 55.000 mp, restaurante şi cafenele tematice, un nou concept de cinema, carusel pentru copii şi săli de evenimente. Valoarea investiţiei este de peste 220 de milioane de euro.

Presented by

Raluca-Munteanu-1
Raluca Munteanu
Business Development Manager IULIUS
Speaker DEVO 2018
Raluca-Munteanu-1
Raluca Munteanu
Business Development Manager IULIUS
Speaker DEVO 2018

Other Projects & Speakers